Resume

Anchor 1

Directed the complete development process for diverse materials, including metal signs, stickers, and magnets, from initial customer concepts to final production, for high-profile clients such as Universal Studios and Bowlin's Travel Centers, as well as smaller souvenir shops.
Independently designed and launched new stock items to broaden and enrich the product line, significantly contributing to business expansion and customer engagement.
Spearheaded the research and introduction of new product lines, such as magnets, stickers, and enamel pins, ensuring alignment with current market trends and consumer demands.
Enhanced production workflows, streamlining the design process and reducing production time, which improved overall operational efficiency.
Created impactful marketing materials including promotional flyers, monthly newsletters, and annual catalogs, boosting brand visibility and strengthening market presence.
Captured and curated high-quality product photography, effectively utilizing images for online platforms, catalogs, and magazines to increase product visibility and drive sales.
Produced cohesive and high-quality collateral for both print and digital platforms, maintaining brand consistency across various media and touchpoints.

Designed, developed, and launched a variety of websites for businesses, clubs, and non-profit organizations, showcasing expertise across multiple industries and achieving successful outcomes.
Managed and maintained over 30 concurrent websites, ensuring their seamless functionality through timely updates, proactive troubleshooting, and optimal user experience.
Oversaw front-end functionality on live websites, implementing updates and enhancements to preserve design integrity and boost user engagement.
Adapted to various client environments, working with technologies ranging from HTML to WordPress, demonstrating versatility and proficiency with diverse platforms and resources.
Led projects from start to finish, collaborating closely with a small team to ensure alignment with client objectives and successful website launches.
Conducted in-depth training sessions for clients on Content Management Systems (CMS) like WordPress, Business Catalyst, and PageLime, empowering them to manage and update their websites independently.
Leveraged advanced Photoshop and Illustrator skills to create custom graphics and icons, enhancing website visual appeal and brand representation.
Coordinated and managed product photography, either capturing images personally or working with photographers, and edited photos to ensure a cohesive and professional visual presentation for both websites and print materials.

2008 - 2011

2002 - 2007